Clever use of social media for your brand -- #LiteraryTurducken

Literaryturducken-17

Love this!

Doubleday is taking advantage of social media + playful nature of people + timely reference to create a social media smash hit: #Literary Turducken

Take 3 literary works and mash 'em together to create a Turduckeny-style literary masterpiece.

This is a hashtag that I want to follow to see what kind creative genius people will come up with. Like these gems:

A People's Brief History of Time to Kill

The Lion, The Witch, and the War & Peace Like a River

A Great and Terrible, Horrible, No Good, Very Bad Gatsby

Happy Thanksgving, my American friends :)