What a successful rebrand of Old Spice, your grampa's boring & cheap cologne. It does an amazing job of communicating the core message (blocking body odours) while clearly separating itself from the rest of the category ("lady-scented bodywash").
Someone recently commented on how ads seem to be returning to 'long-form' formats. Maybe it's the explosion of new media channels and formats, maybe it's the cultural shift towards not accepting everything on face value.
It brought to mind this fantastic 6 minute ad for Johnnie Walker. The history of Johnnie Walker described by Robert Carlyle all shot in one fabulous take.
What are some examples of your favourite long-form ads?
